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Why I dis-like the FDA’s New Draft Guidelines
After reading the FDA’s ‘guidance’ I really have to say I am not impressed with this effort. To be honest it looks like a cookie cutter response to questions our industry has had for the past 4 years....
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Why I like the FDA’s New Draft Guidelines
The FDA released draft guidance last week which should prove helpful to pharmaceutical manufacturers, marketers and communicators. The draft guidance, Unsolicited Requests for Off-Label Information...
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It’s Only a Matter of Time Until Facebook Timeline
Facebook will be changing over to the new layout called ‘Timeline’ on on March 30, 2012, which will require companies to revamp their fan pages and think about their organization’s “bigger” themes....
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Can Facebook now Save Lives?
This morning Facebook announced a plan that will encourage users to start publically posting their organ donor status on their pages. Inspired by the recent natural disasters such as Japan’s tsunami...
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When Ads Fail, Facebook Looks to Promoted Posts
Facebook just launched an initiative that will allow each fan page to pay to “promote” posts – an effort from the social network to increase revenue following negative press about the effectiveness of...
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Google+ Launches Google+ Events
One day shy of Google+’s first anniversary, Google has launched a new business-targeted element of its social networking platform called Google+ Events. Google+ Events works a lot like Evite or...
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Facebook’s Newest Attempt to Stalk You Better than Google
By this point, we’re all used to Facebook changing things on us. But recently, a lot of those changes have gone beyond moving tabs around and adding or removing features in an effort to improve the...
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More Ads on Facebook?
Lately it seems as though the online advertising trend is to be as targeted as possible. Marketers are constantly trying to find out key information about their potential consumers in order to target...
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Why Facebook’s redesign won’t help it be the best personalized newspaper in...
Yesterday, Facebook announced a soon-to-come re-design of their social network interface, specifically intended to please both users and advertisers, a delicate balance that the company has become all...
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Facebook blues around the world: lonely with (or without) you?
In the last couple of weeks, mainstream media and bloggers alike have picked up on the results of a recent study that links Facebook use to feelings of sadness, worry and loneliness. Are Americans...
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Yes, social media for biopharmaceutical companies
Here’s the thing about digital and social media: Social media drives awareness, builds brands and influences stakeholders across varied industries. But is it relevant for biopharmaceutical companies?...
View ArticleFacebook, Always Keeping Relevant
Last week I had the opportunity to attend an informative briefing on Facebook’s new additions, hosted by the CATO Institute of Washington, D.C. The discussion was led by Katie Harbath, ...
View ArticleWhy I dis-like the FDA’s New Draft Guidelines
After reading the FDA’s ‘guidance’ I really have to say I am not impressed with this effort. To be honest it looks like a cookie cutter response to questions our ...
View ArticleWhy I like the FDA’s New Draft Guidelines
The FDA released draft guidance last week which should prove helpful to pharmaceutical manufacturers, marketers and communicators. The draft guidance, Unsolicited Requests for Off-Label Information...
View ArticleIt’s Only a Matter of Time Until Facebook Timeline
Facebook will be changing over to the new layout called ‘Timeline’ on on March 30, 2012, which will require companies to revamp their fan pages and think about their organization’s “bigger” themes....
View ArticleCan Facebook now Save Lives?
This morning Facebook announced a plan that will encourage users to start publically posting their organ donor status on their pages. Inspired by the recent natural disasters such as Japan’s ...
View ArticleWhen Ads Fail, Facebook Looks to Promoted Posts
Facebook just launched an initiative that will allow each fan page to pay to “promote” posts – an effort from the social network to increase revenue following negative press about ...
View ArticleGoogle+ Launches Google+ Events
One day shy of Google+’s first anniversary, Google has launched a new business-targeted element of its social networking platform called Google+ Events. Google+ Events works a lot like Evite or...
View ArticleFacebook’s Newest Attempt to Stalk You Better than Google
By this point, we’re all used to Facebook changing things on us. But recently, a lot of those changes have gone beyond moving tabs around and adding or removing features ...
View ArticleMore Ads on Facebook?
Lately it seems as though the online advertising trend is to be as targeted as possible. Marketers are constantly trying to find out key information about their potential consumers in ...
View Article